Project BifrostAbout · Built from the show floor

Forged on the Nitto ATP Finals floor.

Every feature in Project Bifrost exists because it solved a real production problem.

WHY BIFROST EXISTS

Project Bifrost wasn't designed in theory.

It was founded while delivering world-class live sporting events where every second matters, every screen has to be perfect, and mistakes are seen by millions.

  • Nitto ATP Finals 2024

    Lead Motion Designer & On-Site Motion Designer

    Screen motion graphics

  • Nitto ATP Finals 2023

    Motion Designer

    Screen motion graphics

WHY BIFROST EXISTS

Built by someone who actually uses it.

Most creative software is built by software companies.

Project Bifrost is different.

It was built by a motion designer who spent years manually checking exports, fixing naming errors, managing hundreds of LED screens, chasing version mistakes and solving problems moments before doors opened.

Those repetitive production tasks became automation.

Those automation tools became Project Bifrost.

Champion packages

Full-arena champion locks adapted across every screen format in the venue.

ATP Finals multi-screen motion package layouts across arena screen formats

Multi-screen systems

Portrait, digi, gondola, handrail, door and floor packages that stay in sync across the whole arena.

ATP player and live-moment screen graphics across multiple formats

Live moment graphics

Champion locks, point stings, walkouts and player treatments built for the pace of a live finals night.

Founder

Kieran Griffiths

Motion Designer • Live Event Graphics • Founder of Project Bifrost

Project Bifrost was created by Kieran Griffiths, a motion designer specialising in live events, broadcast graphics and large-format LED productions.

For the past three consecutive ATP Finals seasons, Kieran has worked across the Nitto ATP Finals and Next Gen ATP Finals, serving as Lead Motion Designer and On-Site Motion Designer on the 2024 and 2025 championships.

Working on live events means there are no second chances. Every graphic has to be accurate, every delivery has to be on time, and every workflow has to be reliable. Those challenges became the foundation of Project Bifrost.

Today, Project Bifrost brings those production-tested workflows into an AI assistant built specifically for motion designers and creative teams.

WHAT WE'RE BUILDING

AI built for professional motion designers

Project Bifrost isn't trying to replace creativity.

It's designed to remove the repetitive production work that slows creative teams down—quality control, project organisation, screen mapping, documentation, repetitive After Effects tasks and technical validation.

Every feature exists because it solved a real production problem first.

OUR VISION

The future of live event production

We're building the AI production platform we always wished existed.

Starting with After Effects, Project Bifrost is evolving into an intelligent production companion capable of understanding complex motion graphics projects, assisting with QC, generating layouts, managing LED workflows and connecting creative tools through a powerful AI Bridge.

Our goal is simple: less time fixing projects, more time creating them.

Who it's for

If you ship graphics on a deadline, this is for you.

  • Motion designers delivering broadcast, sports, and brand graphics under pressure.
  • Creative studios and agencies producing LED walls, stage screens and live event packages.
  • Playback, technical and media-server teams managing HAP exports, QC and delivery.
  • Producers and creative leads who need to review and approve work without opening After Effects
  • Any After Effects professional who wants AI that assists their workflow—not takes control of it.

Built on real productions.
Ready for yours.

Built from real live productions, not AI trends. 
Project Bifrost helps motion designers automate repetitive work, reduce mistakes and focus on creating. 

Project Bifrost wasn't created to chase the AI trend. It was built from years of delivering graphics for world-class live events where deadlines are measured in minutes, mistakes are visible to thousands, and reliability matters more than anything.

Whether you're producing stadium shows, broadcast packages or digital campaigns, Project Bifrost helps you spend less time fixing projects—and more time creating them.